Challenge
The previous R-Word.org site, while successful in acquiring pledges, did not inure itself to repeat visitors due to lack of compelling content.
Solution
1/0 and Perfect Sense Digital leveraged the Special Olympics International’s Content Management System (Ektron CMS400) to create an updatable and content relevant site that augments the primary goal of pledge collection.
Success
R-Word.org is now content managed allowing Special Olympics to post articles, images, events, videos and slide-shows as well as approve and post pledges.
- Over 220,000 people have pledged to end the use of the R-Word, a 30% increase in pledges since March of 2011.
- Year-over-year over the same period (March 2010-September 2010 v. March 2011-September 2011)
- visits have increased over 97%
- Pageviews over 168%
- pages per visit over 36%.